The "Hong Kong Fashion Week" is the main event for fashion professionals in Asia. Hundreds of exhibitors and fashion houses provide information about the latest trends - from interactive clothing to sustainable production of special materials. Attendees build very exciting connections, but this trip would not be complete without a visit to the city, browsing thru the many local shops for new inspiration and unusual materials in the evenings. 16-hour days suddenly become fun to do - who needs beauty sleep anyway!?